Tag the links in your ads, emails and texts so Google Analytics tells you which one brought the customer. Pick a preset, name the campaign, copy the link.
Enter the page address to see your link.
Paste this into the URL parameters box in Ads Manager (under Tracking). Meta swaps in each campaign, ad set and ad name for you.
utm_source={{site_source_name}}&utm_medium=paid_social&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}
Once the tags are in, you can see which ads bring leads. If you want a second set of eyes on what the numbers say, we can help.
A normal link with a few tags added to the end (utm_source, utm_medium, utm_campaign and so on). When someone clicks it, Google Analytics reads the tags and records exactly where that visitor came from.
Source, medium and campaign. Source is the site or list the click came from (facebook, newsletter). Medium is the type of traffic (paid_social, email, cpc). Campaign is your name for the promotion. Term and content are optional and help you compare keywords or ad versions.
Google Analytics treats "Facebook" and "facebook" as two different sources, which splits your numbers. Keeping everything lowercase with underscores instead of spaces keeps reports clean. The tidy option above does this for you.
If your Google Ads account is linked to Google Analytics with auto-tagging on, Google already tracks those clicks with the gclid parameter. UTM tags still help when you send the traffic to a CRM or a tool that does not read gclid.
No. Tagging links between pages of your own site restarts the visit and overwrites where the person really came from. Use UTM links only on links that point to your site from somewhere else: ads, emails, texts, social posts, QR codes.
Build a link with source set to the place (flyer, truck_wrap, yard_sign) and medium set to print, then download the QR code above and put it on the piece. Every scan shows up in Analytics under that source.